Editorial Marketing for Lifestyle & Wellness Brands
clients featured on
Hi there!
I founded Beck Creative to help brands communicate more thoughtfully online with their ideal client.
I work with founders and teams to clarify their messaging, refine their marketing approach, and build editorial platforms that foster loyal community and long-term growth.
My work focuses on brands that care deeply about what they create — from wellness practitioners and boutique hospitality brands to lifestyle companies building meaningful relationships with their audience.
I'm Emily -
Client love notes
to:
Beck Creative
“Emily is so on top of things, her follow-up and communications are so clear and to the point. Her ability to do both design and technology, combined with her communication skills and willingness to take initiative and learn is a powerful combination. She makes things super easy for me, and I feel comfortable turning things over to her. Delegating. Super helpful. And she is so easy to work with! Such a pleasure!”
"Emily came into my business at a time when I felt overwhelmed with all the demands of an entrepreneur expanding her business. She stepped right in and knew exactly how to support and serve my company. She’s intuitive, attentive, professional, knowledgeable, generous and an absolute JOY to work with. Simply put, Emily’s the best thing that’s happened to my business. If you’re ready to up-level and need that someone special who will be your go-to person, then, look no further!"
Ready to get started?
Services
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
Bespoke Wedding branding
New!
New!
New!
Have another good idea?
I love a good collab! Let me know if you have a creative idea you need help with!
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
New!
New!
New!
For brands ready to build a thoughtful editorial presence.
Substack is one of the most powerful platforms for building community and long-form brand storytelling.
- Substack setup, design, and assets
- Editorial strategy for 3 months
- Newsletter structure and themes - done
for you or as outlines you make your own
- Launch planning
- Integration with social media
Starting at $3,500 — ongoing support available
For brands ready to build a thoughtful editorial presence.
Substack is one of the most powerful platforms for building community and
long-form brand storytelling.
- Substack setup, design, and assets
- Editorial strategy for 3 months
- Newsletter structure and themes - done
for you or as outlines you make your own
- Launch planning
- Integration with social media
Starting at $3,500
— ongoing support available
bespoke wedding branding
bespoke
wedding branding
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
New!
New!
New!
A deep audit and restructuring of your marketing approach to realign to your goals.
This engagement is designed for brands
and entrepreneurs that feel scattered across platforms and want a clear, intentional direction.
Includes:
- Brand and messaging audit
- Marketing ecosystem review
- Proposed brand upgrades
- 6 month marketing roadmap
And if relevant:
Proposed social media strategy re-launch
Substack integration strategy
Fast turnaround, starting at $550
A deep audit and restructuring of your marketing approach to realign to your goals.
This engagement is designed for brands
and entrepreneurs that feel scattered across platforms and want a clear, intentional direction.
Includes:
- Brand and messaging audit
- Marketing ecosystem review
- Proposed brand upgrades
- 6 month marketing roadmap
And if relevant:
Proposed social media strategy re-launch
Substack integration strategy
Fast turnaround, starting at $550
bespoke wedding branding
bespoke
wedding branding
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
New!
New!
New!
Develop your dream brand that holistically aligns to your business’s needs.
After a thorough marketing audit of your current strategies, we’ll re-strategize and create stunning visuals that work for you — not ones that only look pretty on IG.
Includes:
- Marketing strategy evaluation above
- Implementation of brand upgrades
- Alignment of brand to business goals
- Multiple logo iterations in sync with any applications you may need
- Brand guide to give to your team or use as you go forward
And if relevant:
- Can be combined with Substack launch and Social Strategy
Starting at $2,500
Develop your dream brand that holistically aligns to your business’s needs.
After a thorough marketing audit of your current strategies, we’ll re-strategize and create stunning visuals that work for you — not ones that only look pretty on IG.
Includes:
- Marketing strategy evaluation above
- Implementation of brand upgrades
- Alignment of brand to business goals
- Multiple logo iterations in sync with any applications you may need
- Brand guide to give to your team or use as you go forward
And if relevant:
- Can be combined with Substack launch and Social Strategy
Starting at $2,500
bespoke wedding branding
bespoke
wedding branding
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
New!
New!
New!
(Limited availability)
Strategic social media support for brands who want social platforms that feel editorial, thoughtful, and aligned with their brand.
Services may include:
- Content direction and aligned strategy for Pinterest and Instagram
- Social media management: design, copy, and posting
- Brand voice development
- Quarterly reporting and strategy update
- Collaboration with internal marketing teams, if relevant
Starting at $1,500/month
with a 3 month commitment
(Limited availability)
Strategic social media support for brands who want social platforms that feel editorial, thoughtful, and aligned with their brand.
Services may include:
- Content direction and aligned strategy for Pinterest and/or Instagram
- Social media management: design, copy, and posting
- Brand voice development
- Quarterly reporting and strategy update
- Collaboration with internal marketing teams, if relevant
Starting at $2,000/month
with a 3 month commitment
bespoke wedding branding
bespoke
wedding branding
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
New!
New!
New!
For companies who need expert marketing guidance without hiring in-house.
I integrate into existing teams to support:
- Marketing strategy
- Campaign planning
- Social media direction
- Brand storytelling
- Digital marketing systems
For companies who need expert marketing guidance without hiring in-house.
I integrate into existing teams to support:
- Marketing strategy
- Campaign planning
- Social media direction
- Brand storytelling
- Digital marketing systems
bespoke wedding branding
bespoke
wedding branding
Substack Launch & Editorial Strategy
Marketing
Strategy Evaluation
Marketing Strategy Evaluation
Brand Development
Pinterest & Instagram Strategy
Contract Marketing Partner
Contract
Marketing Partner
bespoke wedding branding
bespoke
wedding branding
New!
New!
New!
Are you a bride looking for bespoke wedding branding to use on your website, stationery, and share with your planner?
You'll receive:
- Three logo iterations for invites and favors
- Color palette to inspire bridal party,
place settings, and stationary
- Font pairings (can be bespoke or free versions for you to implement on Canva)
- PDF guide you can send out to your bridal
team as direction
Optional: Suggestions for direction on florals, stationery, place settings, etc.
Idea: Add an additional mini brand for your bachelorette trip!
Mini brands starting at $500,
full wedding websites upon request
Are you a bride looking for bespoke wedding branding to use on your website, stationery, and share with your planner?
You'll receive:
- Three logo iterations for invites and favors
- Color palette to inspire bridal party, place settings, and stationary
- Font pairings (can be bespoke or free versions for you to implement on Canva)
- PDF guide you can send out to your bridal team as direction
Optional: Suggestions for direction on florals, stationery, place settings, etc.
Idea: Add an additional mini brand for your bachelorette trip!
Mini brands starting at $750,
full wedding websites upon request
The Unique approach
Beck Creative focuses on intentional marketing systems.
Rather than chasing trends or employing AI for creative direction, the goal is to help brands build platforms that grow over time, naturally, through storytelling, community, and a genuine brand voice.
The result is marketing that attracts loyal clients and customers authentically.
