Everyday Feng Shui

Everyday Feng Shui by Kate MacKinnon

Building an aligned digital presence for a wellness educator — from foundational brand work to a three-year growth partnership.

CLIENT

ENGAGEMENT

Three years

SERVICES

website

Pinterest & Instagram Strategy

presentation design

brand development

Kate MacKinnon had built something real with Everyday Feng Shui — a practice rooted in ancient wisdom, made accessible for modern homes and lives. What she needed was a digital presence that matched the intention of her work, with coherence across platforms and a strategy built around sustainable growth, not volume.

THE BRIEF

Beck Creative started with the foundation — visual identity, imagery, language, and voice — refining each element before establishing a content cadence that felt true to the brand. As the partnership deepened over nearly three years, the scope expanded to include presentation design for Kate's corporate courses, her TEDx talk, and a collaboration with the astrologers of Elle Magazine on a Feng Shui and astrology course that brought her practice to an entirely new audience.

THE WORK

KEY DELIVERABLES

- Website redesign
- Instagram strategy: visual identity, content     pillars, posting cadence
- Presentation design for corporate courses       including Reddit
- Collaborative campaign with Elle
   Magazine astrologers
- Multi-platform strategy in partnership
  with ads and email team

OUTCOMES

Audience Growth

Followers, email list & paid clients all grew

CLIENT ALIGNMENT

More aligned inquiries; better-fit clients coming in

OPPORTUNITIES

TEDx talk, Elle Magazine collaboration, corporate courses

ENGAGEMENT

Meaningfully improved across platforms

"Her ability to do both design and technology, combined with her communication skills and willingness to take initiative and learn is a powerful combination. She makes things super easy for me, and I feel comfortable turning things over to her."

Kate MacKinnon, Everyday Feng Shui

- Website redesign
- Instagram strategy: visual identity, content pillars, posting cadence
- Presentation design for corporate courses including Reddit
- Collaborative campaign with Elle Magazine astrologers
- Multi-platform strategy in partnership with ads and email team